I am an experienced Creative Director and Senior Designer. I successfully ran my own business, launching many well-known television brands in the UK and abroad before becoming Creative Director of a large design department, producing a range of award-winning work, that included promos, corporate brand films, commercials, sponsorship sequences, digital campaigns and a series of major channel-branding projects.

A design approach based on strong creative ideas, that support clear strategic propositions, enabled me to build an efficient motivated team that went on to win substantial contracts all over the world. The success off the department was integral to the company winning ‘Creative Agency of the Year’.

In 30 years I have worked on the branding of over 40 channels, 3 digital platforms and created title sequences and content graphics for numerous flagship shows. In 2002 I was asked by the Cabinet Office to advise a government working group looking at the future of digital television in the UK.

I have won awards in Europe, America and India, and spoken at international conferences on Design.


Track record of creative leadership and project management.

Thorough knowledge of the design process from concept through to production.

Deep understanding of Broadcast Television, continuity, promotion and branding in a global market.

Extensive experience of digital and off-air promotion.

Highly skilled hands-on designer (Adobe Creative Suite, Cinema 4D).

Expert presentation skills to board level.

Specialise in strong conceptual design solutions that built successful brands.

Sky UK 2015 -

Senior Designer Sky Creative


I am currently working on a range of branding projects, campaigns and Sky Cinema promotions.

Bruce Dunlop & Associates / BDA Creative 2002 - 2014

Senior Designer – Creative Director Design – Creative Director Emerging Markets – Design Director


As Creative Director I was responsible for a team of designers, animators and producers, as well as freelance staff. Led successful competitive pitches for major strategic branding projects, creating concepts, leading presentations and subsequently overseeing production. We worked closely with the set design department offering a unique combination of skills to News and Sport broadcasters.

Lead designer for the launch of the digital platform Sky in Italy, branding fourteen movie, sports and pay per view channels as well as the developing the EPG.

Responsible for the redesign of ITV News, working closely with the in-house design team.

Other projects have included complete new identities for 3 ESPN channels, the pan middle east digital platform Orbit, premium film channel Disney Cinemagic, world service channel BBC Entertainment, two channels for the Flemish Broadcaster VMMA, a new look for STV in Scotland, Australia’s first national 24 hour news service ABC News 24, a re-brand of China’s principle national channel CCTV1 and five channels in Russia and the state broadcaster of Kazakhstan.

Baxter Hobbins Sides 1992 - 1997 - Hobbins Sides 1997 - 2002

MD / Design Director


Commissioned by both TNT/Cartoon Network and The Sci-Fi Channel to adapt the channels for launch in Europe.


Won the contract to re-brand The Sci-Fi Channel worldwide, across all media. Other branding projects included the launch of UK Living, Challenge TV, Discovery Wings, Wizja Sport Poland, Fox Kids Europe and the German digital platform Premiere.


Branded Singapore Airline’s Inflight Entertainment System, and completed similar projects for Qatar Airways and BMI.


Created sponsorship sequences for Unilever/Elida Faberge, B&Q, and Nationwide.


Produced title sequences and content graphics for all types of programming including primetime light entertainment and comedy shows, news and current affairs, dramas, children’s television, education and sport.

Designed and directed a seven minute special effects sequence originated on 70mm film for the Korean Expo, using a combination of optical and digital techniques. Depicting a journey through the human body, it was the first UK 70mm film to use computer animation and digital compositing. Cuts Magazine Article

Chelsea Multi Media - Baxter Hobbins Sides 1988 -1992

Design Director


Opened an office in Paris, and won the contract to globally re-brand the France’s world service TV5.

Became principal designer for two series of Horizon for the BBC - winning an International Monitor Award.

Created a new look that included sets for Anglia Television's regional news service, instrumental to Anglia retaining its’ ITV franchise.

Commissioned by BBC News to re-brand BBC Northern Ireland's regional news programme Inside Ulster.

BBC Television 1984-1988

Television Graphic Designer


Part of the team that pioneered the use of electronic technology that is now industry standard. Worked on one of the first Quantel paintboxes.

Designer on flagship News and Current Affairs programmes such as Panorama, BBC Breakfast Time and Newsnight, winning a Royal Television Society Gold Award.


Promax Golds, Silvers

International Monitor Awards

Design Week Awards

Royal Television Society Gold


Broadcast, Creative Review, Televisual, M21, Cuts, The Evening Standard, Design Week, CGI Magazine, Marketing Week, Campaign, Post Update.

Channel Branding Projects

Cartoon Network (Europe)

TV5 (France)

Turner Network Television

Sci-Fi Channel (Worldwide)

Rapture TV

Discovery Home and Leisure

Discovery Wings

Discovery Geschichte

BBC Scotland


Challenge TV

TV3 (Ireland)

Thomas Cook TV

Fox Kids (Europe)

Bindass (India)

UK Living

Premiere World (Digital Platform Germany)

Wizja Sport  (Poland)

Network Of The World (Hong Kong)

RTL (Belgium)

Diva Tv

Disney Cinemagic



GTV Africa (Sub Saharan Africa)

GTV Prime (Sub Saharan Africa)

Hallmark Channel

MBC2 (Dubai)

Rossiya (Russia)

Setanta Sports

Sky Italia (Digital Platform Italy)

Film1 Sport1 (Holland)

Orbit (Digital Platform  - Middle East)

2BE (Belgium)

VTM (Belgium)

Playboy Channels

BBC Entertaiment (Worldwide)

ESPN America

STV (Scotland)

ABC (Australia)


ESPN Classic

CCTV1 (China)

Perets (Russia)

UTV (Russia)

CTC (Russia)

RTVI (Russia)

Kazakhstan TV (Kazakhstan)

REN (Russia)

Sky Cinema

Title Sequences and Content Graphics


The Rector’s Wife


Sharpe’s Rifles

Where The Heart Is

Fat Friends

Glasgow Kiss

Gone To Seed

Touching Evil


Agony Again

Alan Bennet’s Telling Tales

Surgical Spirits

Second Thoughts

Us Girls

The 10 Percenters

Brighton Belles

Up The Garden Path

Paul Merton’s Life of Comedy


Rolf On Art

The Generation Game

Animal Hospital


Screaming Reels

Pet Rescue

Nigel Slater’s Real Food

An Awfully Big Adventure

The World of the Secret Camera

Documentaries, News and Current Affairs



Money Programme


BBC News

BBC Breakfast Time



Inside Ulster

Anglia News

STV News

Het Nieuws (Belgium)

RTL Le Journal (Belgium)

ITV News

Aajtak (India)

Future TV News (Lebanon)


Taking Liberties

Douglas Adams Hyperland

Hitler and Stalin:Twin Tyrants

The Prize: The Epic Quest for Oil, Money & Power


The Sharp End


The Builders


The Poisoned Chalice

1992 And All That


Don’t Eat The Neighbours

Oscar Charlie

Look and Read

Science Zone

Roli Und Rita


Futbol Mundial

Goals Extra



Vaseline Intensive Care



Inflight Entertainment

Singapore Airlines


Qatar Airways





British Gas