CV
CV
Email: markhobbins@blueyonder.co.uk
I am an experienced Creative Director and Senior Designer. I successfully ran my own business, launching many well-known television brands in the UK and abroad before becoming Creative Director of a large design department, producing a range of award-winning work, that included promos, corporate brand films, commercials, sponsorship sequences, digital campaigns and a series of major channel-branding projects.
A design approach based on strong creative ideas, that support clear strategic propositions, enabled me to build an efficient motivated team that went on to win substantial contracts all over the world. The success off the department was integral to the company winning ‘Creative Agency of the Year’.
In 30 years I have worked on the branding of over 40 channels, 3 digital platforms and created title sequences and content graphics for numerous flagship shows. In 2002 I was asked by the Cabinet Office to advise a government working group looking at the future of digital television in the UK.
I have won awards in Europe, America and India, and spoken at international conferences on Design.
Summary
Track record of creative leadership and project management.
Thorough knowledge of the design process from concept through to production.
Deep understanding of Broadcast Television, continuity, promotion and branding in a global market.
Extensive experience of digital and off-air promotion.
Highly skilled hands-on designer (Adobe Creative Suite, Cinema 4D).
Expert presentation skills to board level.
Specialise in strong conceptual design solutions that built successful brands.
Sky UK 2015 -
Senior Designer Sky Creative
I am currently working on a range of branding projects, campaigns and Sky Cinema promotions.
Bruce Dunlop & Associates / BDA Creative 2002 - 2014
Senior Designer – Creative Director Design – Creative Director Emerging Markets – Design Director
As Creative Director I was responsible for a team of designers, animators and producers, as well as freelance staff. Led successful competitive pitches for major strategic branding projects, creating concepts, leading presentations and subsequently overseeing production. We worked closely with the set design department offering a unique combination of skills to News and Sport broadcasters.
Lead designer for the launch of the digital platform Sky in Italy, branding fourteen movie, sports and pay per view channels as well as the developing the EPG.
Responsible for the redesign of ITV News, working closely with the in-house design team.
Other projects have included complete new identities for 3 ESPN channels, the pan middle east digital platform Orbit, premium film channel Disney Cinemagic, world service channel BBC Entertainment, two channels for the Flemish Broadcaster VMMA, a new look for STV in Scotland, Australia’s first national 24 hour news service ABC News 24, a re-brand of China’s principle national channel CCTV1 and five channels in Russia and the state broadcaster of Kazakhstan.
Baxter Hobbins Sides 1992 - 1997 - Hobbins Sides 1997 - 2002
MD / Design Director
Commissioned by both TNT/Cartoon Network and The Sci-Fi Channel to adapt the channels for launch in Europe.
Won the contract to re-brand The Sci-Fi Channel worldwide, across all media. Other branding projects included the launch of UK Living, Challenge TV, Discovery Wings, Wizja Sport Poland, Fox Kids Europe and the German digital platform Premiere.
Branded Singapore Airline’s Inflight Entertainment System, and completed similar projects for Qatar Airways and BMI.
Created sponsorship sequences for Unilever/Elida Faberge, B&Q, and Nationwide.
Produced title sequences and content graphics for all types of programming including primetime light entertainment and comedy shows, news and current affairs, dramas, children’s television, education and sport.
Designed and directed a seven minute special effects sequence originated on 70mm film for the Korean Expo, using a combination of optical and digital techniques. Depicting a journey through the human body, it was the first UK 70mm film to use computer animation and digital compositing. Cuts Magazine Article
Chelsea Multi Media - Baxter Hobbins Sides 1988 -1992
Design Director
Opened an office in Paris, and won the contract to globally re-brand the France’s world service TV5.
Became principal designer for two series of Horizon for the BBC - winning an International Monitor Award.
Created a new look that included sets for Anglia Television's regional news service, instrumental to Anglia retaining its’ ITV franchise.
Commissioned by BBC News to re-brand BBC Northern Ireland's regional news programme Inside Ulster.
BBC Television 1984-1988
Television Graphic Designer
Part of the team that pioneered the use of electronic technology that is now industry standard. Worked on one of the first Quantel paintboxes.
Designer on flagship News and Current Affairs programmes such as Panorama, BBC Breakfast Time and Newsnight, winning a Royal Television Society Gold Award.
Awards
Promax Golds, Silvers
International Monitor Awards
Design Week Awards
Royal Television Society Gold
Publications
Broadcast, Creative Review, Televisual, M21, Cuts, The Evening Standard, Design Week, CGI Magazine, Marketing Week, Campaign, Post Update.
Channel Branding Projects
Cartoon Network (Europe)
TV5 (France)
Turner Network Television
Sci-Fi Channel (Worldwide)
Rapture TV
Discovery Home and Leisure
Discovery Wings
Discovery Geschichte
BBC Scotland
Artsworld
Challenge TV
TV3 (Ireland)
Thomas Cook TV
Fox Kids (Europe)
Bindass (India)
UK Living
Premiere World (Digital Platform Germany)
Wizja Sport (Poland)
Network Of The World (Hong Kong)
RTL (Belgium)
Diva Tv
Disney Cinemagic
FX
Movies24
GTV Africa (Sub Saharan Africa)
GTV Prime (Sub Saharan Africa)
Hallmark Channel
MBC2 (Dubai)
Rossiya (Russia)
Setanta Sports
Sky Italia (Digital Platform Italy)
Film1 Sport1 (Holland)
Orbit (Digital Platform - Middle East)
2BE (Belgium)
VTM (Belgium)
Playboy Channels
BBC Entertaiment (Worldwide)
ESPN America
STV (Scotland)
ABC (Australia)
ESPN UK
ESPN Classic
CCTV1 (China)
Perets (Russia)
UTV (Russia)
CTC (Russia)
RTVI (Russia)
Kazakhstan TV (Kazakhstan)
REN (Russia)
Sky Cinema
Title Sequences and Content Graphics
Drama
The Rector’s Wife
Hornblower
Sharpe’s Rifles
Where The Heart Is
Fat Friends
Glasgow Kiss
Gone To Seed
Touching Evil
Comedy
Agony Again
Alan Bennet’s Telling Tales
Surgical Spirits
Second Thoughts
Us Girls
The 10 Percenters
Brighton Belles
Up The Garden Path
Paul Merton’s Life of Comedy
Entertainment
Rolf On Art
The Generation Game
Animal Hospital
Kilroy
Screaming Reels
Pet Rescue
Nigel Slater’s Real Food
An Awfully Big Adventure
The World of the Secret Camera
Documentaries, News and Current Affairs
Horizon
Panorama
Money Programme
TVAM
BBC News
BBC Breakfast Time
Newsnight
Watchdog
Inside Ulster
Anglia News
STV News
Het Nieuws (Belgium)
RTL Le Journal (Belgium)
ITV News
Aajtak (India)
Future TV News (Lebanon)
Monarchy
Taking Liberties
Douglas Adams Hyperland
Hitler and Stalin:Twin Tyrants
The Prize: The Epic Quest for Oil, Money & Power
Dispatches
The Sharp End
Equinox
The Builders
Aviators
The Poisoned Chalice
1992 And All That
Childrens
Don’t Eat The Neighbours
Oscar Charlie
Look and Read
Science Zone
Roli Und Rita
Sport
Futbol Mundial
Goals Extra
Sponsorship
Nationwide
Vaseline Intensive Care
B&Q
AA
Inflight Entertainment
Singapore Airlines
BMI
Qatar Airways
Corporate
Barclays
Sony
Cabletel
British Gas